Not sure if you need a digital business strategy or strategist? If you don't have someone responsible for this in your company, then you need it now more than ever.
We used to talk about just needing a website strategy. Today it's just a lot more complicated than that. You might need a new website design, new functionality, too. But what's your strategy for the whole Web eco-system? Your site, SEO, direct and indirect social engagement, and online marketing? What about mobile strategy, marketing, apps, and web? And how are you using technology to engage with your customers in physical spaces so that you can continue the conversation back in your/their virtual environments? How do you make sure you are present and engaging where your customers are living, working and playing, instead of spending all your marketing dollars to make them come to you? This is the digital business landscape. And it should tie to your overall business objectives so that everything you invest in will provide return in a relevant way for the growth and success of your business.